Bake from Scratch is a celebration of all things baking. A seasonal publication from Hoffman Media, this magazine is brimming with stunning photography, easy-to-follow recipes, techniques for creating beautiful, artisan baked goods, and endless inspiration for home bakers. Discover the world’s best bakeries, movers and shakers in today’s baking culture, products that should be in every baker’s pantry, new cookbooks, and more. We share our best recipes for essential breads, mouthwatering desserts, and delectable savories. From the enthusiastic home baker to the experienced professional, every reader has something to gain from Bake from Scratch.
Brian Hart Hoffman
President/Chief Creative Officer
Editor-in-Chief, Bake from Scratch
Brian Hart Hoffman, president and chief creative officer of Hoffman Media, oversees the editorial planning and brand direction for all publications and books, as well as the public relations and special events divisions. Since joining Hoffman Media, Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home. He recently authored his first book, The Coupe, which celebrates craft cocktails and vintage collections. Prior to joining the company in 2007, Brian worked in the airline industry, which allowed him to live in six cities throughout the United States. He has visited all 50 states.