THE JAM GENIUS
TRADE STREET JAM COMPANY / BROOKLYN, NEW YORK
In a world of preconceived notions, Ashley Rouse hopes her jams will delightfully surprise you. Trade Street Jam Co.’s curated jam selection is anything but expected, offering everything from golden-hued Smoked Yellow Peach Jam to the pastel pink Plum & Rose Jam. The flavors are an ode to Ashley’s professionally trained palette, like combining sweet fig and strawberry with fiery chipotle. The other secret to her success lies in the small batches she and her team create, each one getting the love and care any homemade jam would receive. On top of the scrupulous love, each Trade Street jam is certified vegan. “Our decision to make the jams vegan was about promising people that each of our jams is packed with only fruit and a ton of flavor,” Ashley says. As for Ashley herself, half of the joy with Trade Street Jam Co. comes from the surprises she gets. “I’m a trained chef, so I felt like nothing much could surprise me with the way people use myjams. But people are still coming up with completely original ways to use it,” she says. Although there are endless ways to bake with her deliciousjams, Ashley claims there are few things that beat the classic combo of sourdough and jam. “There’s not much better in this world than a freshly baked slice of sourdough bread served with jam. Except for maybe an apple cake made with Blackberry Mulled Merlot Jam baked into the center,” she says with a laugh.