Bakers, Makers, Movers & Shakers You Need to Know

THE POUND CAKE HEIRESS

April McClung
April McClung

APRIL McCLUNG

EMILY’S HEIRLOOM POUND CAKES / BIRMINGHAM, ALABAMA

Raising $14,400 in nine months in order to give your children the chance to study abroad is no ordinary feat. But then again, April McClung, founder of Emily’s Heirloom Pound Cakes, is no ordinary baker. She is a caring entrepreneur who believes passion, love, and, of course, butter are the secret ingredients to success and the perfect pound cake. Using an heirloom recipe passed down two generations from grandmother “Big Mama” Emily, April finds that she can “bring back precious memories with just one bite.”

Poundcakes
Photography Courtesy of April McClung

Using only the best ingredients, she is often told that her cakes represent how all pound cakes should taste. Near perfection, her treats are light as air, moist, and have just the right amount of sweetness. Another bonus: the pound cakes have a shelf life of 15 days at room temperature or 20 to 30 days in the refrigerator. But let’s all be honest here—once you have a taste, keeping the cake around that long is the ultimate game of self-control. The Original Heirloom Cake is the number one seller, but April also creates different flavors, like Key Lime, Hawaiian, and Lemon Blueberry Buttermilk. Looking for the perfect pairing with your pound cake? Emily’s Heirloom Pound Cakes now offers fresh bags of coffee for order—perfectly blended to match the delicate richness of the cakes. For online orders, choose from various flavors and sizes of pound cakes, or check out the coffee-and-cake combos.

FOLLOW: emilysheirloompoundcakes.com

INSTAGRAM: @emilyshpc

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